In order to engage in experiential marketing, it is necessary to engage as many of the senses as possible., but also conjure up daydreams of locales and reminders of sensations that are enjoyable to the individual.
Any experiential campaign should also be entertaining for the target audience. There is little to no point in creating a campaign that does not spark interest as it will not gain any recognition from the public. Any experience that is created should always have a relationship with the brand. Ultimately in the creative planning stage it is important to consider the story. Experiential marketing appeals to consumers on multiple levels, it can focus a consumer on a product or service quickly. Experiential marketing is intended to engage as many senses and rationalization processes as possible. Experiential marketing holds the key to making this happen. It is always beneficial to try and make campaigns with longevity. Whilst it may be tempting to capitalize on a sporting event for example, it is better to have a campaign that will last.
Another feature is that it draws on the logic or sensory information the consumer has acquired or received previously. Marketers must ensure that the testing of products becomes a touchstone for positive feedback about the company in question.